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Green Lifestyle: How Far Would Renters Go To Live Green This Earth Day?

April 20, 2010 | Apartment Lifestyle, Green Living

This Thursday the world will be celebrating the 40th anniversary of Earth Day, bringing light to both the challenges and the opportunities that the global community faces in creating a “healthy, prosperous, clean energy economy now and for the future.” It also serves as a reminder that each person can make a difference by adopting a “green” lifestyle that shrinks their carbon footprint.

We were curious to know just how willing people were to live “green” and if it even mattered to them. So, in honor of Earth Day, commissioned a national survey to measure and asses Americans’ attitudes toward a green lifestyle. We asked how important eco-friendly living is to Americans, and in a lagging economy, if monetary considerations preclude choices to embrace a greener lifestyle at home.

The results were pretty interesting: A whopping 86% of survey respondents would prefer an eco-friendly space to one that is not, and even though 66% of respondents said that money was a barrier toward adopting a greener lifestyle, more than half (55%) of respondents were willing to pay more in rent in order to do so! According to the survey, 42% would be willing to pay between $50 and $100 more per month in rent for a green apartment, and 13% would pay even more than that!

There was also a significant gender difference in respondents’ willingness-to-pay: Women were more willing to pay for an eco-friendly apartment than were men. Over half of the women surveyed (60%) were willing to pay between $50 and $200 more per month in rent compared to 48% of the men that were surveyed.

How important is living an eco-friendly lifestyle to you and how much more rent per month would you be willing to pay for an eco-friendly apartment? Leave a comment below and let us know!

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