Maximizing Apartment Marketing Return on Investment:

How changes in renter behavior are affecting apartment marketing strategies

Huge drops in employment and home ownership across the United States have dramatically altered the rental housing landscape. This Rent.com whitepaper highlights changes in renter behavior resulting from the distressed economic climate. It provides specific information on how renters' needs and preferences have changed over the past two years and discusses overall trends in the rental housing market including household consolidation, back-to-basics living and credit concerns.

Trends in renter apartment search behavior impact the effectiveness of apartment marketing strategies and tactics. In order to maximize the return on apartment marketing investments, it is imperative that apartment marketers understand where and how their prospects are searching for rental homes. It is important that they understand how to capture and analyze both the effectiveness of their marketing campaigns and their true costs. This paper discusses how to hone the analysis in these two areas and incorporate changing renter behavior into marketing strategies.

The whitepaper findings and recommendations are based on data that Rent.com has collected and analyzed from nearly half a billion searches on the Rent.com website, as well as data from leading industry resources for online searcher behavior.

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