Cost of Living in Wisconsin: Average Rent, Groceries, Utilities, and More

When considering a move to Wisconsin, understanding the cost of living is essential. Known as “America’s Dairyland,” Wisconsin is full of urban excitement, small-town charm, and outdoor adventure, but what does it cost to call this state home? From housing and utilities to groceries and healthcare, Wisconsin presents a cost of living that’s generally more affordable than many other states. However, there are regional differences that could impact your budget. This guide breaks down the key expenses to help you plan your finances and determine if Wisconsin is the right fit for you.

Housing costs: Median home prices and average rent in Wisconsin

Wisconsin’s housing costs are notably lower than national averages, offering affordability for both renters and homebuyers. The average rent in Wisconsin is $1,126 per month, compared to the national average of $1,645, while the median home sale price is $317,800, significantly below the national median of $428,000. Cities like Milwaukee and Madison provide competitive markets with reasonable prices, while smaller towns offer even greater affordability, making Wisconsin a good place to live for a range of budgets.

Wisconsin housing costs: Average rents and median home sale prices

Housing costs in popular cities in Wisconsin

Milwaukee

Milwaukee, Wisconsin’s largest city, blends urban amenities and Midwestern charm. Renters in Milwaukee can expect to pay around $1,712 for a one-bedroom apartment and $2,305 for a two-bedroom, making it one of the pricier areas in the state. The median home sale price in Milwaukee is $215,000, offering relatively affordable options for prospective homeowners compared to national averages. The city is known for its proximity to Lake Michigan, which provides stunning waterfront views. 

Read more: The 15 Best Neighborhoods in Milwaukee for Renters

Madison

Madison, the state capital and home to the University of Wisconsin, is a thriving city. Average rents here are $1,679 for a one-bedroom and $2,149 for a two-bedroom apartment. The median home sale price is higher at $412,000, reflecting the city’s competitive housing market. Madison’s appeal lies in its beautiful lakes, bike-friendly streets, and a strong sense of community. 

Read more: 5 Hidden Gems in Madison You Can’t Miss

Green Bay

Green Bay, famous for its Packers football team, offers a more laid-back lifestyle with significantly lower housing costs. The average rent for a one-bedroom is $942, while a two-bedroom averages $1,199. Homebuyers will find a median home sale price of $245,000, making Green Bay an affordable option for those looking to settle in Wisconsin. The city’s small-town feel, combined its friendly environment, makes it appealing for renters who prefer a quieter setting.

Kenosha

Located on the shore of Lake Michigan near the Illinois border, Kenosha offers a mix of suburban living and lakeside charm. The average rent for a one-bedroom is $1,632, while a two-bedroom costs around $1,947. The median home sale price in Kenosha is $266,000, making it a mid-range option for both renters and buyers. Kenosha’s scenic lakefront, historic trolley system, and proximity to Chicago make it a desirable location for those seeking affordability with the benefit of being close to a major metro area.

Below-average utility costs in Wisconsin

The cost of utilities in Wisconsin is generally more affordable than the national average, making it a budget-friendly state for households. On average, residents pay about $106.94 per month for electricity, which is significantly lower than in many other states. Overall, monthly utility expenses, including water, heating, and internet, typically add up to around $560, compared to the national average of $610. This cost efficiency is especially noticeable during the mild summer months, though winter heating costs can fluctuate depending on the severity of the season. Lower utility expenses make Wisconsin an attractive option for renters and homeowners, helping to offset costs in other areas of living.

Energy bill comparisons: Wisconsin cities vs. nationwide average

Data from Redfin’s Cost of Living Calculator, November 2024

Groceries are 9% higher than national averages

Groceries in Wisconsin tend to be about 9% higher than the national average, making food expenses a slightly larger portion of the budget for residents. While the national average monthly grocery cost per person is approximately $355, Wisconsinites can expect to spend closer to $386. Factors such as higher transportation costs for goods during Wisconsin’s colder months and a preference for locally sourced products contribute to the increase. However, local farmers’ markets and grocery stores offering seasonal produce often provide opportunities to save, especially in agricultural hubs like Madison and Green Bay. 

Wisconsin residents pay less for transportation

Transportation costs in Wisconsin are slightly more affordable than the national average, with gas prices averaging $2.85 per gallon compared to the national average of $3.06. This lower cost makes commuting and road trips more budget-friendly for residents. Public transit options vary across the state. In Milwaukee, the Milwaukee County Transit System offers affordable bus fares, with single rides costing $2.25 and monthly passes available for $72. Madison also provides reliable public transportation through its Metro Transit system, where single fares are $2 and monthly passes cost $65. Green Bay and Kenosha offer smaller-scale transit options, with comparable fare structures.

However, transit availability in rural areas is limited, often requiring residents to rely on personal vehicles, which can increase overall transportation expenses. Compared to the national median, Wisconsin residents spend less on both public and private transportation, making the state a cost-effective choice for those mindful of their commuting and travel budgets.

Healthcare costs vary significantly by region

Healthcare costs in Wisconsin can vary significantly by region, with some areas exceeding the national average. For example, healthcare in Madison is 17% more expensive than the national average, with a typical doctor visit costing $235.36 compared to the national median of $142.74. This higher cost is often attributed to a concentration of specialized medical facilities and the high demand for healthcare services in urban areas. Outside of cities like Madison, healthcare expenses tend to align more closely with or slightly below the national average, providing some relief for residents in smaller towns and rural communities. While Wisconsin generally offers high-quality healthcare, the elevated costs in certain areas could pose challenges for those on tight budgets or with limited insurance coverage.

Moderate taxes in Wisconsin

Wisconsin’s tax structure includes a combination of income, sales, and property taxes, which can impact residents differently depending on their financial situation. The state has a progressive income tax system, with rates ranging from 3.54% to 7.65%, higher than many neighboring states. Sales tax in Wisconsin is relatively moderate at 5%, though some counties impose an additional local tax of up to 0.5%. Property taxes, however, are among the highest in the nation, averaging 1.68% of a home’s assessed value.

How much do I need to earn to live in Wisconsin?

Using the 30% rule—where no more than 30% of your income should go toward housing—Wisconsin offers a range of affordability depending on where you live. With the average rent in the state at $1,126, you would need to earn approximately $3,754 per month, or about $45,048 annually, to comfortably afford housing. However, costs can vary significantly by city. For instance, in Milwaukee, where a one-bedroom apartment averages $1,712, a renter would need to earn at least $5,707 monthly or $68,484 per year to stay within budget. Meanwhile, in Green Bay, where the average one-bedroom rent is $942, an income of $3,140 per month or $37,680 annually would suffice. However these numbers don’t factor in other expenses. It’s important to consider the cost of groceries, transportation, and utilities that would be spent on top of housing.

Methodology

Average 1-bedroom and 2-bedroom rent sourced from Rent. Median home sale price, state average monthly rent, national rent prices, and cost of living data sourced from Redfin.