The Most Popular Halloween Costumes in America

Halloween is coming up fast and this year, consumers are planning on celebrating more than ever before. Many view 2020 as a lost year and want to make up for the parties they didn't get to have due to the pandemic. According to the National Retail Federation, consumers will spend $10.14 billion in 2021 — an all-time high and major increase from the $8.05 billion spent last year.

Around 65 percent of Americans plan on celebrating Halloween in 2021, which is higher than last year's 58 percent. And individually, people plan to spend $102.74 on their Halloween experience by purchasing decorations, candy, costumes and greeting cards.

So, what are the most popular Halloween costumes? What will you see people wearing at parties and while trick-or-treating?

Most popular Halloween costumes for kids

Kids have wild imaginations and Halloween is when they can really let those imaginations come to life! Here are the top five costumes for kids.

1. Spiderman

With the Spiderman movie releases in recent years, not to mention the upcoming release in December 2021, it's no wonder that this character is on kids' minds. In fact, it's on approximately 1.8 million minds, as that's how many children plan on dressing up like Spiderman this year.

princess costume kissing frog

2. Princess

Many children dream of being a princess and hope to turn that dream into a reality, even if it's just for one day. About 1.6 million kids will be dressing up as their favorite princess this year, whether they channel their inner Elsa, Belle or Mulan.

3. Batman

Batman has always been a popular character, even for kids way back in the 1940s when only comic books of the hero existed. He's stood the test of time and 1.2 million kids plan to save the day as this beloved hero on Halloween.

superhero halloween costume

4. Superhero

Batman isn't the only crime-fighter that kids are looking up to this year. Another 1.2 million children plan on dressing up as their favorite superhero — anyone from Superman to Thor to Wonder Woman.

5. Witch

Perhaps the most classic and iconic Halloween costume since the beginning of the holiday, a witch is the fifth most popular costume in 2021. Kids may be inspired by the more recent release of "The Witches" in 2020 or possibly by the original "Hocus Pocus," a favorite Halloween movie for nearly 30 years.

Most popular Halloween costumes for adults

Halloween isn't just for kids — adults like dressing up, too! Here are the most popular costumes for adults.

1. Witch

Around 4.6 million adults plan to be a witch for Halloween. This costume can be as easy or as elaborate as you want and most people have the elements to create it lying around, in case they need a last-minute costume.

vampire halloween costume

2. Vampire

Since the "Twilight" movies were added to Netflix, the hype around vampires has increased a bit. That may be why 1.6 million people plan on dressing up as a vampire, whether they're going with the sparkling Edward Cullen vibe or a classic Dracula getup.

3. Ghost

Although the ghost photoshoot trend of 2020 hasn't been as popular this year, ghosts in general still are on people's minds. One of the easiest costumes you can create, all you need is a sheet and some scissors!

4. Cat

Black cats have been a symbol of bad luck for years, especially around Halloween. But that doesn't mean you need to be a sign of bad luck — you can dress up as any type of cat you want, along with 1.1 million other adults.


5. Pirate

Aarggghhh mateys! Pirate legends are always fun to think about and dressing up as a pirate is even more fun! There are 1.1 million adults that plan on gearing up for a swashbuckling Halloween this year.

Most popular Halloween costumes for pets

Your fur baby can be part of the Halloween fun, too! Here are the top costumes for pets.

1. Pumpkin

Few things could ever be cuter than your pet dressed up as a little orange pumpkin. Just imagine a pumpkin with small legs trotting along the sidewalk on Halloween night!

2. Hot dog

What food is more American than a hot dog? Wrap your furry friend up in a bun for the most adorable snack.

superhero costume for dog

3 (tied). Superhero

It's not just kids that want to save the world — your pets can be part of the action, too! Give them a cape and a mask and they'll be almost unrecognizable to citizens.

3 (tied). Cat

Halloween is for dressing up like something you're not, so what's better than dressing up your dog or bird as another animal?

5. Bumblebee

Your pet can buzz around the neighborhood with its wings and antennas as the sweetest bee you've ever seen.

Preparing for Halloween

Halloween should be a fun day of celebration, so make sure you're prepared! Get out your decorations and decide on your costume so you can be ready for spooky fun.

And remember to always be safe — although things are starting to go back to normal after the pandemic, it's still a good idea to wear a mask and protect yourself and others while out trick-or-treating. And always make sure you take a flashlight with you in the dark and wear reflectors if you're going to be walking around outside in the evening!

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Morgen HendersonMorgen Henderson is a writer who grew up in Utah. She lived in the Dominican Republic for a year and a half, where she was involved in humanitarian service. Some of Morgen's work has appeared in State of Digital, The Next Scoop and TechPatio. In her free time, she loves to travel, bake, master DIY projects and improve her Spanish skills.

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