The Most Popular Halloween Costumes in America

What’s not to like about a dedicated day where you can get and give candy and play dress up all day long?

According to new data, 67 percent of Americans plan to purchase costumes for All Hallow’s Eve.

Source: NRF

So, are you looking for Halloween costume ideas? We reviewed data from the National Retail Federation to discover the most popular Halloween costumes this year.

Top 5 most popular Halloween costumes for kids

October 31 is the day where kids can make their fantasies come true and pretend to be anyone or anything they desire. While the imagination can run wild, these are the top five tried-and-true costumes for kids.

1. Princess

snow white costume

Photo by Haley Phelps on Unsplash

Being a fairy tale princess for Halloween is the dream for more than 3.1 million children or 7.9 percent of the population, according to the NRF survey. Princesses are a Halloween costume idea with endless possibilities.

From Elsa and Anna (the ninth most popular kids Halloween costume) to Cinderella or Snow White, children want their own happily ever after and like to be princesses for Halloween.

2. Superhero

Superheroes are the second most popular Halloween costume for both boys and girls, with 2.4 million people saying they’ll purchase a superhero costume this year. Superheroes allow ordinary children to do extraordinary things.

3. Spider-Man

Cartoons, TV shows, and movies have brought superheroes to life, and Spider-Man happens to be the most popular among them all. More than 2 million children want to tap into their Spidey-senses this year and become the webbed wonder on Halloween.

4. Avengers


Even though the Avenger series wrapped up this year with “Endgame,” it’s still one of the most popular Halloween costumes to date. Siblings can be rivals like Thor and Loki, become IronMan, Black Widow or even Groot.

This year, Avengers is the fourth most popular Halloween costume (excluding Spider-Man) with 3.9 percent of people saying they’ll purchase an Avengers-related costume for their kids.

5. Batman

Last but not least is Batman from the DC universe, ranking as the fifth most popular costume for kids. Batman has stood the test of time as kids still dream about fighting crime while driving the Batmobile.

Adult Halloween costume ideas

Halloween is the one day of the year where it’s socially acceptable for adults to dress up in costume, even at work. If you’re looking for adult Halloween costumes, here are the top five most popular to consider.

1. Witch

witch costume

More than five million people plan to be a witch for Halloween, making it the number one most popular Halloween costume for adults. This costume is easy to pull together last minute or it can be an elaborate costume, too. Start with the basics and include a broom and pointed black hat, and you’ve got yourself a costume.

2. Vampire

From “Dracula” to “Twilight” America has an obsession with vampires, so it’s no surprise that this made the list as the second most popular Halloween costume. These blood-sucking creatures make for a classic yet spooky Halloween costume idea.

3. Superhero

Adults like superheroes, too! This costume idea ranks among the most popular for both children and kids. With so many options, superheroes are a broad category and offer a wide range of options when it comes to dressing up this Halloween.

4. Pirate


Ahoy, matey! Pirate costumes didn’t walk the plank this year. Instead, they made the list as the fourth most popular adult Halloween costume. Perfect for men and women, pirates are a versatile option.

5. Zombie

“The Walking Dead” may have influenced America’s fascination with zombies. Zombies have a cult-like following and crept their way onto the list as the fifth most popular adult Halloween costume this year. To become a zombie, all you need is a little face makeup, some shredded clothing, and a vacant, deathly stare.

Top 5 Halloween costumes for pets

We can’t forget our furry friends this Halloween. In fact, 29 million pet owners plan to dress up their pets this year. If you’re looking for Halloween costume ideas for your pet, here’s a list of the top five most popular Halloween costumes for inspiration.

1. Pumpkin

dog pumpkin

Pumpkin spice everything — including pets! The classic pumpkin tops the list as the number one costume idea for pets. Imagine your cat or dog in an orange pumpkin outfit. Is there anything cuter than that?

2. Hot dog

An American classic, hot dog costumes make the list as the second-best idea to dress up your pet. Hotdogs (or cats) will be a crowd-pleaser for sure.

3. Superhero

captain america dog

Photo by Ryan Stone on Unsplash

America truly loves superheroes as this costume idea makes the list for the third time. Imagine Fido dressed up as Captain America, shield and all.

4. Bumble Bee

Bzzzzz. Your four-legged pet will be buzzing all over the place in this adorable and popular pet costume. Bumblebee outfits for pets took fourth place for the most common Halloween costume.

5. Cat

Everyone loves internet cats, so it makes sense that cats are on the list for the best costume ideas for pets. RIP Grumpy Cat!

Preparing for Halloween

As Halloween approaches and you’re decorating your house for the holiday, purchasing candy to pass out and deciding on Halloween costume ideas, use this list of the top five most popular Halloween costumes as inspiration.

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Sage SingletonSage Singleton is a freelance writer with a passion for literature and words. She enjoys writing articles that will inspire, educate and influence readers. She loves that words have the power to create change and make a positive impact in the world. Some of her work has been featured on LendingTree, Venture Beat, Architectural Digest, and In her free time, she loves traveling, reading and learning French.

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