Data & Research Dallas

01.29.2019 | 3 Minute Read | By Michael Hochman

Located on the western edge of the posh Uptown neighborhood, this three-bedroom, three-and-a-half bath open floor plan stunner comes in at nearly 3,300 square feet and runs a cool $15,000 per month. While that’s a pretty penny for a rental, what do you get for your dime to make it all worthwhile?

A posh urban locale

There might be no better spot to live in Dallas than along the west side of the upscale Uptown district. Uptown, as its name implies, is directly north of downtown Dallas. It’s a modern and environmentally-friendly compact hamlet, extremely walkable and full of new construction. The neighborhood itself has only come of age in the last 15 years but has already attracted the financial elite of the entire Metroplex.

If you’re going to spend $15K on an apartment every month, you better have yourself a nice little income. Fortunately, The Brady is in the perfect spot to help out, as its front door is less than a mile from some of the nation’s largest financial firms like Bain & Company, Boston Consulting and Goldman Sachs, and the headquarters of two Fortune 500 companies, Dean Foods and Holly Frontier.

Looking to enjoy the great Texas outdoors? Walk literally right out of the pool area and you’ll be smack in the heart of the Katy Trail, a three-and-a-half mile long rail-trail reclaimed from the Union Pacific Railroad popular among joggers, bikers and inline skaters. And just on the other side of the trail lies both Reverchon Park and Turtle Creek Parkway Park, two of Dallas’ most popular and well-manicured urban parks.

There’s plenty of upscale living to explore right in your neighborhood. The Brady is just an easy stroll from the trendy West Village outdoor shopping and dining district and the stylish Shops of Highland Park boutique mall. And you’re just a short Uber ride away from the skyscrapers of downtown, the fashionable bars in the West End and music clubs of Deep Ellum.

A host of amenities

The Brady kitchen

Photo courtesy of The Brady

So, what do you get in an apartment for $15 grand a month? A whole Texas-sized heap of luxury.

The long-by-short shotgun-inspired apartment is bursting with indulgent touches. The open kitchen contains a built-in wine rack and wine fridge, solid quartz countertops, undermounted sinks and a striking gourmet prep island.

You’ll find hand-scraped hardwood floors throughout the living room, dining room, kitchen and entryway, a quaint built-in desk and bookcase nook, three giant walk-in closets and towering 11-foot ceilings over the entire apartment, including the double-entry master bath.

But the most impressive feature is a gigantic wraparound balcony, with one side running more than 150 feet along the entire length of the apartment and the other containing an outdoor wet bar and grill, all just outside unit-long floor-to-ceiling windows with an unbelievable view of the downtown Dallas skyline from nearly anywhere inside or out.

Property features

The Brady pool

Photo courtesy of The Brady

And the amenities around the complex are just as classy. At ground level sits a massive resort-style pool with a tanning patio and private cabanas. And up in the sky right above your apartment, there’s a second pool on the rooftop “sky lounge” featuring a TV viewing patio and private party space and more amazing views.

Elsewhere around the complex, enjoy access to an entertainment space featuring a fire pit, a public grilling area, an onsite pet park with deluxe pet spa, a full-service business lounge and a Technogym and wellness center to keep yourself in great shape.

What you get for all that beef

Sure, $180,000 a year is a nice chunk of change for a living space. But what else would you expect from the home of well-heeled oil barons and overpaid quarterbacks?

Financial experts, of which Dallas has many, suggest spending no more than a third of your pre-tax income on your living space, so all you need to be pulling down to snag this deluxe Metroplex penthouse is a mere half a million.

Just as a comparison, here’s what else you could buy for the monthly cost of this apartment:

$15,000 can also buy you

If you have a smaller belt buckle

We can’t all be a Silicon Prairie tycoon like Michael Dell or a Shark like Mark Cuban, so you’re probably not living high on the Texas hog. Besides, at the time of publication, this penthouse at the Brady is off the market. Fortunately, there are plenty of gorgeous – and slightly more affordable – rental units around Dallas that might be a little more your style.

Or you could just consider a one-bedroom at the Brady. Those units start at $1,690.

The rent information included in this article is based on January 2019 rental property inventory on and and is used for illustrative purposes only. The data contained herein do not constitute financial advice or a pricing or availability guarantee for any apartment.

Header photo courtesy of The Brady
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